Your retirement should fit you. Not come off a rack.

Every new retirement client starts with a plan. We build it first. Then we match your money to it.

Book a free 20-minute call

Free. No obligation. Talk with Wally or Jarod, not a call center.

Wallace and Jarod Nichols of Asset Guidance Group

Does your plan feel like it was made for someone else?

Maybe you've felt it.

  • Everyone seems to get the same answers.
  • Nobody asked about your taxes, your health, or your kids.
  • You're not sure why you own what you own.

You worked hard for this money. You've earned a plan that fits.

Measured first. Then built. Then fitted.

1

We measure.

Before we talk about investments, we look at your whole life. Your income. Your taxes. Your health. Your estate. What you want to leave behind.

2

We build your plan.

Your plan tells us what your money needs to do to reach your goals. It's written down, in plain English. You keep it.

3

We fit your portfolio to the plan.

Then we match your investments to the plan, not the other way around. When your life changes, the plan changes, and the portfolio follows.

Clients with similar plans may share a portfolio, for efficiency. The fit comes from your plan.

Insurance is a tool. Not a cure-all.

Annuities and insurance can be good tools. But each one does a job, and it isn't the right fix for everything.

In a plan, insurance has one job: covering a specific risk you can't afford to carry yourself. Asset Guidance Group doesn't sell insurance, and the firm earns no commissions on it. If your plan calls for it, we'll tell you. If it doesn't, we'll tell you that too. And you can buy it from any agent you choose.

Jarod W. Nichols, an AGG investment adviser representative, sells insurance separately from AGG, in his individual capacity as a licensed insurance agent, and may earn commissions.

Three questions to ask anyone you hire

  1. Did you build my plan before you picked my investments?
  2. How are you paid — and does anyone at your firm earn a commission on what you recommend?
  3. Will you show me, in plain English, why my portfolio fits my plan?

Ask us all three. We'll give you straight answers.

A father and son. Not a call center.

Wallace R. Nichols, MBA, JD, CFP®

Chief Investment Officer (CIO) & Chief Compliance Officer (CCO)

Wally has worked in accounting, law and investing since 1984, with a master's in statistics. He founded Asset Guidance Group in Roswell, Georgia.

Jarod W. Nichols

Client Relations Manager & Investment Adviser Representative

Jarod is Wally's son. He works with clients day to day.

When you work with us, you can work with both of us.

Look us up. You can check Wally's and Jarod's records at adviserinfo.sec.gov. Your money is held at an independent custodian, not by us. You can see your account at the custodian, and your statements come straight from the custodian.

Questions people ask

What happens on the 20-minute call?

We listen. You tell us where you are and where you want to go. We'll tell you honestly whether we can help. There's no cost and no obligation.

Do I have to move my money to talk with you?

No. The call is just a conversation.

What does it cost to work with you?

It depends on the size of your accounts and the services you need. We'll go over our fees on the call, in writing, before you decide anything. Our Form ADV Part 2 explains them too.

Where are you?

1875 Old Alabama Road, Suite 645, Roswell, GA 30076. We meet in person or by video.

Let's start by measuring.

Book a free 20-minute call

Or call us: 404-348-4120

Asset Guidance Group, LLC is an investment adviser registered with the State of Georgia (CRD #291448). Registration does not imply a certain level of skill or training. Investing involves risk, including the possible loss of principal. No plan or portfolio can promise results. Our Form ADV Part 2 is available on request.